Stark raving honest

Your website is
saying something.
Just not what
you think.

Every business believes their website tells their story. Most of the time it tells a different one — to every customer who lands on it.

↓
See what we mean
The problem

The gap between what you say and what they see.

You wrote the copy. You approved the design. You know what your business stands for.

But your customers arrive at your homepage with no context, no loyalty, and no patience. They read what's in front of them — not what you intended.

The gap between those two things is silent, invisible, and expensive.

And then there's AI

Every week, more of your potential customers are using AI to research, compare, and decide. ChatGPT. Perplexity. Google's AI overviews.

These tools read your website too. If your site doesn't speak their language — clear positioning, consistent signals, structured information — you don't exist.

Most businesses built their websites in 2016 and bolted on a chatbot in 2024 and called it done.

It isn't done. And the gap is widening every month.

Your turn

See what your site is really saying.

Paste your URL, tell us who visits your site, and we'll come back with one honest paragraph. Free. No signup. No softening.

Free snapshot — no signup
One paragraph. No softening.
MADstripper reads your site the way a customer does — fast and direct. On rare occasions, sites with unusually complex navigation structures may return incomplete findings. If your result doesn't feel right, contact us and we'll run it manually.
Reading your site...
Your snapshot
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—
Free snapshot
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The full Mirror report goes deeper across every page of your site. AI readiness audit. Messaging integrity findings. Navigation gap analysis. Competitive positioning verdict. Specific, evidence-based findings delivered in plain English — with a precise picture of what your 2026 site should look like versus what is sitting there right now.
Full report
There's more. Quite a lot more.
One time. No subscription. Worth every cent.
The Mirror — Full report
Stage 03

You've seen what's broken.
Now fix it.

No developer. No agency. No $50k rebuild. AI rewrites your entire site — AI-native, 2026-ready, positioned for who you actually are. Delivered as drop-in content, ready to publish.

Monthly · from TBC
How it works

Start free. Go as deep as you need.

Stage 01
The Snapshot
Free · Instant

One honest paragraph about what your website actually communicates. Enough to be uncomfortable. Enough to want more.

  • Full site analysis
  • Audience-calibrated verdict
  • No signup. No catch.
Stage 02
The Mirror
One time · NZ$49

The full submarine. Every gap between what your site claims and what it does. Every place you're invisible to AI. Evidence-based and unchallengeable.

  • Full site — every key page
  • Messaging vs behaviour findings
  • AI readiness audit
  • Navigation and conversion gaps
  • No recommendations. Just truth.
Stage 03
The Rebuild
Monthly · TBC

You've seen what's broken. Now fix it — without a developer, an agency, or a $50k rebuild. AI-native copy, 2026-ready, drop-in content.

  • AI rewrites every page
  • Closes every Mirror finding
  • Drop-in — ready to publish
  • Monthly refresh as AI evolves
Our operating system

Everything runs on four principles.

T
Truth
We tell you what we find. Not what's comfortable. Not what you want to hear.
I
Intuition
What a site does is more revealing than what it says. We read between the lines.
T
Trust
Every finding is evidence-based. Push back on any of it. We'll show our working.
S
Simplicity
No jargon. No 40-page reports. No consultant softening. Plain English only.